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Your Next Car Might Double as an Internet-Connected Doctor

7/19/2020

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No one disputes that cars, trucks, and SUVs will become increasingly connected over the next decade. From Amazon Alexa compatibility to navigation-linked speed limiters, the list of internet-powered features you’ll one day use during your commute grows every year.

Some technologies will make driving more convenient, especially when it becomes a tedious task. That, however, is just the start. Your car might save your life by becoming a doctor – no medical school training required.

In a recent interview, Steve Surhigh, the vice president and general manager of automotive cloud services for Samsung-owned Harman, explained how a car could monitor the driver’s health.

Eyes On The Driver. Keeping an eye on the driver is nothing new; millions of cars already do it. Mercedes-Benz inaugurated Attention Assist technology on the 2009 E-Class, and the on-going race toward autonomy has created vehicles that literally look you right in the eyes.

Cadillac’s Super Cruise system relies on a driver-facing camera to tell whether the driver is paying attention. If it notices you’re looking down at a smartphone or looking nowhere because you’re dozing off, it emits visual and audible warnings prompting you to stay focused and wake up. In some cases, the automated system might even take control.

Surhigh says Harman can build wellness monitoring technology on these foundations.

Teledoctors. “Some carmakers are talking about a teledoctor-type service. So, if there is a system that monitors the driver’s vital signs, and it detects something is noticeably wrong, having a teledoctor available could be part of the vehicle’s connectivity package,” Surhigh explained. “Not only can you monitor vitals, but you can also be proactive in terms of responding to an issue, whether that’s something that would be heart rate-based or based on blood sugar levels.”

Are you curious about how your car can monitor your heart rate? Look no further than the nearest gym. Sensors in the steering wheel, similar to those found on treadmills or stationary bikes, could track your pulse. Alternatively, Surhigh says, your car could receive this information from wearable devices, like smartwatches and fitness trackers. Data could be shared via Bluetooth or in-car 5G. Ford has even floated the idea of burying six pulse sensors in the driver’s seat.

“Carmakers are already integrating technology that monitors driver attentiveness. Once you get some of those foundational use cases built, the incremental costs of being able to do other things are very manageable. At that point, it’s more of a software type of build than one related to hardware,” explained Surhigh.

The possibilities don’t end at being able to track the driver’s heart rate. It’s not far-fetched to imagine mandatory breathalyzer-based ignitions for motorists who have a long history of driving under the influence, for example.

Whether you’ll tick the “heart rate monitor” box on an options list depends on your profile. If you’re a 24-year old buying a Volkswagen GTI, there’s a good chance you’re more interested in a surround-sound system and Amazon Alexa compatibility. If you’re an 84-year old in the market for a Ford Expedition? Well, I’m not going to generalize, but there’s a better chance you’ll be concerned about your pulse than someone born 60 years after you.

Although pulse tracking isn’t for everyone, it’s one of several dozen functions car companies are looking at integrating into their infotainment systems.
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“The digital experience is replacing a lot of what previously differentiated carmakers, whether it was horsepower or some other vehicle experience linked to the engine, the braking system, or other components,” Surhigh said. “Now, they’re largely looking at the car’s digital components for differentiation.”
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    Author

    Rick Richardson, CPA, CITP, CGMA

    Rick is the editor of the weekly newsletter, Technology This Week. You can subscribe to it by visiting the website.

    Rick is also the Managing Partner of Richardson Media & Technologies, LLC. Prior to forming his current company, he had a 28-year career in technology with Ernst & Young, the last twelve years of which he served as National Director of Technology.

    Mr. Richardson has been named to the "Technology 100"- the annual honors list of the 100 key achievers in technology in America. He has also been honored by the American Institute of CPAs with two Lifetime Achievement awards and a Special Career Recognition Award for his contributions to the profession in the field of technology.

    In 2012, Rick was inducted into the Accounting Hall of Fame by CPA Practice Advisor Magazine. He has also been named to the 100 most influential individuals in the accounting profession in America by Accounting Today magazine.

    In 2017, Rick was inducted as a Marquis Who’s Who Lifetime Achiever, a registry of professionals who have excelled in their fields for many years and achieved greatness in their industry.

    He is a sought after speaker around the world, providing his annual forecast of future technology trends to thousands of business executives, professionals, community leaders, educators and students.

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