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What Technologies Will Invade Our Lives This Year

3/12/2023

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Now that we have two months of the new year under our belts, it’s time to look out to the remaining ten months to see what areas of technology are going to have the biggest impacts on our lives. 

Before we look forward, let’s look back to the end of 2022 and see the trends that were forming and how they will affect our world in 2023. 

From a hardware perspective, it was an unexciting year. Both Apple and Samsung refreshed their flagship smartphones, but most reviewers rated the changes as incremental upgrades. Mark Zuckerberg, with his eyes on changing the way people work, introduced a $1,500 virtual-reality headset. But, with only a two-hour battery, most users will strap the new headset on for gaming.

From the online world, we saw huge changes at Twitter after Elon Musk spent $44 billion to buy the company. In the last few months, he has gutted the staff, suspended accounts for some journalists and reinstated several questionable users. All of this had driven Twitter users to seek alternative sites. Another social media company, TikTok, has been banned on government-issued devices at both the federal level and in several states.

Finally, in November, OpenAI introduced a chatbot called ChatGPT. In the first month of its availability, the online AI tool registered more than one million users. Given that is can produce seemingly intelligent responses to questions posed by users. Unfortunately, it can produce totally incorrect responses and couch those responses in wording that appears authoritative. 

This is just a taste of what's in store for us in the upcoming year. Together with the same trends that have persisted over the past few years, like developments in electric cars and the metaverse, we can anticipate many intriguing innovations in A.I.-powered, language-processing technology. Social media might even have a resurgence.

Here are the tech developments that will invade our lives in 2023.

1.New Embedded AI Assistants. Early adopters who were astounded by ChatGPT's verbal proficiency were equally astounded by how inaccurate it can be, especially with basic mathematics. Despite their flaws, it is reasonable to expect that software developers, led by Microsoft, will embed AI technology within familiar apps like Word, Excel, Google Sheets, Craft and others. It's important to note that many of the tasks these new AI modules will tackle will be summaries with a particular interest point in mind. 

Here’s an example. You’re writing a research paper on warfare and you have come across a 100-page essay on World War II. Imagine asking the AI tool to read the full document and highlight the key points regarding a certain facet of the war.

Yoav Shoham, a professor emeritus at Stanford University who contributes to the AI Index, an annual assessment on the development of artificial intelligence, said: "If you want to supplement your writing with a historical fact, you won't need to go and search the web and locate it. With just the click of a button, it'll be there."

2. Virtual reality, a.k.a. the metaverse. Tech firms have been advertising virtual reality headgear for gaming for most of the last decade, including the Quest 2, HTC Vive, and Sony PlayStation VR. Tech companies are making grand claims that these headsets will eventually transform our lives similarly to what smartphones have done so now that technology has advanced to become more potent and wireless.

One person who envisions the metaverse as a place where we may work, collaborate, and create is Mark Zuckerberg of Meta. The business thought the technology could be used as a multitasking tool for employees juggling meetings while skimming through emails and other duties when it unveiled the Quest Pro headgear this year. It remains to be seen whether Meta can realize its vision for the metaverse, given that the device's initial reception was unfavorable.

The VR drumbeat will continue in 2023. It is widely believed that Apple will unveil its first headgear, despite having previously stated that it would never use the term "metaverse." Apple's CEO, Tim Cook, has provided hints about the device even though the business has released no information about it. Cook has expressed his excitement about employing augmented reality to use digital data in the real world.

“You’ll wonder how you lived your life without augmented reality, just like today you wonder: How did people like me grow up without the internet?” Mr. Cook said in September to students in Naples.

Yet, he continued, the technology will not suddenly become significant. The first version of Apple's headgear will probably be used for gaming, just like many others before it, as wireless headsets continue to be large and only used inside.

In other words, 2023 will probably still not be the year that these headsets become widely used, according to Carolina Milanesi, a consumer tech analyst for the research firm Creative Strategies. However, there will be plenty of talk about the metaverse and virtual, augmented, and mixed goggles.

“From a consumer perspective, it’s still very uncertain what you’re spending your thousand bucks on when you’re buying a headset,” she said. “Do I have to do a meeting with V.R.? With or without legs, it’s not a necessity.”

3.Electric Vehicles Beyond Tesla. Last year, Tesla continued to dominate the market for electric vehicles (EVs), but 2023 might mark a turning point for the sector. Since Mr. Musk's takeover of Twitter, Tesla's shares have fallen precipitously this year, and its reputation has suffered. The market's competitiveness is also escalating as EV manufacturers, including Ford Motor, Kia, General Motors, Audi, and Rivian, increase their output of electric vehicles.

Tesla also declared in November that it would allow other electric vehicles to use its charging port design. That would make it possible for owners of other makes of vehicles to refuel at Tesla's charging stations, which are much more numerous than other kinds of chargers.

Also, sales of gas-powered cars will be prohibited in both California and New York by 2035. All of this creates the ideal conditions for the electric car market to grow significantly beyond just one brand in 2023.

4.New Social Media Choices. Most of 2022 saw Twitter in disarray, and 2023 is expected to be no different. Last month, in reaction to the criticism, Mr. Musk conducted a Twitter "poll" asking his fans if they thought he should step down as the company's CEO. Ten million users, or a majority, chose yes, but Mr. Musk said he wouldn't leave until someone "foolish enough to do the job" was found.

TikTok is still in trouble after its Chinese parent firm, ByteDance, revealed that an internal probe had revealed that staff members had improperly collected user data from American users, including that of two journalists. The information puts pressure on the Biden administration to think about imposing even stricter limitations on the app in the US.

Whatever happens to Twitter and TikTok, it's certain that social media is undergoing a significant change. A social network called Mastodon, which resembles Twitter in appearance, has attracted many journalists, techies, and influencers. Yet many younger people have already switched to more recent apps like BeReal, where pals can keep in touch by simultaneously taking and sharing selfies.
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Which new social networking app will be a huge deal in 2023 is a mystery. Mastodon has lost about 30% of the million users they gained because of changes at Twitter. Yet, one thing is for certain: Those who are offended by Twitter are looking for a friendly environment where they can hang around.

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NASA Will Test SpinLaunch’s Ability to Fling Satellites into Orbit

5/8/2022

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Last December’s Issue 8-25 had an article about the first tests of the SpinLaunch system for substituting a centrifuge spinning mechanism to hurl light-weight satellites into sub-orbit.

Now, NASA has said they are going to test SpinLaunch’s unusual launch technology. Rather than use a first stage rocket to get the launch vehicle out of our atmosphere, SpinLaunch uses an electric centrifuge to hurl the payload like a discus.

While the company’s kinetic launch system is unusual, it has the potential to affect positively both the environment and the cost. But it isn’t for all launches. Obviously, no one is suggesting its use for manned missions or super-heavy payloads.

The company says that SpinLaunch is ideal for any launch vehicle weighing in at under 440 pounds. The key is ruggedizing the packaging so it can take the punishment of 10,000 G force and being released at a speed of over six times the speed of sound (around 5,000 mph.) Once the vehicle is released, a second-stage rocket can take over and provide the power to get the package into orbit.

To quantify the benefits of the SpinLaunch approach, the company says that they can save up to 70% of the fuel by eliminating the first-stage rocket and that also means no need for the expensive launch structures needed with traditional launches. In essence, hurling the vehicle will use a quarter of the fuel at a tenth of the price!

NASA’s interest has led them to sign a Space Act agreement with SpinLaunch to develop and integrate a NASA payload for a slower sub-orbital launch. The payload will take measurements which will be analyzed by both NASA and the company. They are planning this first test for later this year. SpinLaunch is working on a timetable for a first orbital launch in 2025.

“SpinLaunch is offering a unique suborbital flight and high-speed testing service, and the recent launch agreement with NASA marks a key inflection point as SpinLaunch shifts focus from technology development to commercial offerings,” said SpinLaunch Founder and CEO Jonathan Yaney in a press release. “What started as an innovative idea to make space more accessible has materialized into a technically mature and game-changing approach to launch. We look forward to announcing more partners and customers soon and greatly appreciate NASA’s continued interest and support in SpinLaunch.”
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SpinLaunch has developed a render video on YouTube showing how this remarkable system will work.
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Your Car May Be Recording More Data Than You Know

2/28/2021

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When we think about privacy and who can access our location data, we’re often focusing on our phones and not on the machine that actually takes us places: our car. A recent report from NBC News goes into just how much data is collected by our vehicles and how it can be used by police and criminals alike.

Your car, depending on how new it is and what capabilities it has, could be collecting all sorts of data without your knowledge – including location data, when its doors were opened, and even recordings of your voice. The NBC article uses the example of Joshua Wessel, a man charged with murder because the victim’s truck has a recording of his voice at the time of the killing. The report also looks at a company called Berla Corp., which has built a business out of extracting that data on behalf of the police.

In broad strokes, it’s hard to guarantee any kind of data protection, simply because cars collect so much sensitive data. Berla’s software boasts the ability to read the unique IDs of Bluetooth and Wi-Fi devices that have connected to a car’s infotainment system, as well as call logs, contacts, and text messages. But infotainment data isn’t all it can read – it can also look at the logs kept by the car’s internal computer, revealing when specific doors were opened, as well as providing a location log from its built-in GPS.

It’s not just the police that can get at this information. NBC mentions an Australian man who used an app to access live data from his ex-girlfriend’s Land Rover. Not only was he able to access live information about the car, but he was also able to control it, remotely turning it on and off and opening windows.
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The heart of the problem is that we’re sharing our private data with more and more devices, and the systems we rely on to keep that data safe are getting more complicated. If we really want to deal with the issue, we may have to take a hard look at our cars and start thinking about how much data they need.

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Drone Delivery One Step Closer to Reality with New FAA Rules

1/24/2021

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Amazon, Google's parent Alphabet, and UPS all hope to one day deliver large amounts of goods by drone. New US government rules have cleared some hurdles to make that dream a reality.

The Federal Aviation Administration finalized new rules for small, unmanned drones that could pave the way for expanded commercial uses of the vehicles, including delivery services.

For the first time, the FAA will allow small commercial drones to fly short distances over people and at night without a waiver. Small drones will also be permitted to fly over moving vehicles under limited conditions.

In a change from a previously proposed draft of the rules, drone operators must also have their remote pilot certificates on their persons and ready to be displayed if challenged by the authorities.

The rules apply to drone operators who use their unmanned aircraft for work or business under the FAA's Part 107 regulations. As many as 1.7 million drones have been registered with the FAA, as well as more than 203,000 drone pilots, the agency said. 

"The new rules make way for the further integration of drones into our airspace by addressing safety and security concerns," said FAA Administrator Steve Dickson. "They get us closer to the day when we will more routinely see drone operations such as the delivery of packages."

The agency said it submitted the rule changes to the Federal Register and expects them to be published in January. The new regulations will take effect 60 days after publication.

The new rules mark a significant step forward by the US government toward a future of commercial drone deliveries, a vision outlined by Amazon as far back as 2013. Since then, the FAA's development of drone regulations has progressed in fits and starts, prompting critics to worry that other countries could pull ahead and gain a critical first-mover advantage in drone-based commerce. 

Industry advocates said there are still many steps ahead before that drone delivery can go mainstream in the US – such as opening up the rules to allow routine drone flights beyond an operator's visual line of sight. 
Those types of expanded operations "are critical to fully realizing the promise of [drone] technology to deliver innumerable economic and societal benefits," said the Small UAV Coalition, an industry advocacy group.
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Last year, UPS and Wing — a sister company to Google — became the first companies to gain FAA approval to operate a drone airline. In August, Amazon received the same approval certificate. Amazon has set a goal of completing drone deliveries within 30 minutes or less of an order being placed. 
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Will Fast Charging Become Tomorrow's Gas Station?

11/29/2020

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The electric vehicle (EV) market's demand for ultra-fast charging has never been higher, as automotive batteries aim to replicate the convenience of filling up a tank at a gas station in minutes.

According to the US Office of Energy Efficiency and Renewable Energy (EERE), more than 80% of EV charging takes place at the driver's residence via basic wall outlets (100V/120V) or dryer outlets (220/240V). This makes sense as residential charging is convenient and inexpensive.

Problems arise when the EV is driven far enough away from the residence to warrant a recharge to get back home or continue the journey. This scenario is why fast-charging stations are growing in demand. Fast charging aims to recharge EV batteries within a short period of time, similar to refueling conventional gasoline vehicles. Today's fast charging typically takes about 20 minutes to charge up to 80% capacity.

The growth of fast-charging stations will help address the common driver concern of the limited range of their EV. The increase of fast-charging stations will mean drivers can easily refuel and significantly extend their vehicles' driving range.

But fast charging comes at a price. Until recently, many EV battery systems were not compatible with the fastest charging system. Fortunately, the major EV car manufacturers are investing in high-speed chargers with capacities of 150kW or higher and even faster, ultra-fast recharging technology.

Companies are working to address the issues between fast charging systems and battery capacity and safety. For example, Peter Kelly-Detwiler, Principal at NorthBridge Energy Partners, LLC, has been tracking the developments from SK Innovations.

"Why carry a huge canteen (or battery) on your hike if you know you can fill quickly at a stream every two or three hours on your journey," asked Kelly-Detwiler?  "Of course, the charging infrastructure will need to be there, with liquid-cooled cables, etc., but I do think a portion of the industry will end up at 350-400 kW capability to support the Hummers or SK Innovations supported EVs."

The need for liquid-cooled energy cables hints at another challenge for fast-charging EV stations, namely, their adverse impact on the electrical power system. Common effects include harmonic contamination in the transmission lines and high current, adding to peak-hour consumption concerns. The high power and current ratings of the recharging facilities require supervised operation at specially designed stations.

Types of Rechargers. There are two types of recharging "fuels," namely, alternating current (AC) and direct current (DC). A standard cord set is provided with each new vehicle that typically enables 3.6kW of charging via a conventional wall socket. Using this approach, the impact on the electricity grid is limited as the charging rate is so low.

There are three major categories of chargers, based on the maximum amount of power the charger provides to the battery from the grid, according to the EERE):
  • Level 1: Provides charging through a 120 V AC plug and does not require additional charging equipment.  This level can deliver 2 to 5 miles of range per hour of charging. Most often used in homes, but sometimes used at workplaces.
  • Level 2: Provides charging through a 240 V DC (for residential) or 208 V (for commercial) plug and requires the installation of additional charging equipment. It can deliver 10 to 20 miles of range per hour of charging. Used in homes, workplaces, and public charging.
  • DC Fast Charge: Provides charging through 480 V AC input and requires highly specialized, high-powered equipment and special equipment in the vehicle itself.  (Plug-in hybrid electric vehicles typically do not have fast charging capabilities.) It can deliver 60 to 80 miles of range in 20 minutes of charging. This service is used most often in public charging stations, especially along heavy traffic corridors.
Depending upon the type of EV battery, how depleted it is, and its capacity, the charging rate amongst these three categories can be anywhere from less than 30 minutes to 20 hours.

Another type of charging, currently being researched by the Department of Energy (DoE) and provided to specific vehicle models Qualcomm and others, is cord-free wireless battery charging. For example, Qualcomm's Halo tech is currently fitted to the Formula E Safety Car and Medical car. The main advantage of wireless charging is convenience and not necessarily a faster charging rate.

A common concern with EV owners is the effect of faster-charging systems on the vehicle's battery life. The issue is that the chemical processes involved in rapidly charging a battery can lead to greater thermal loads that may degrade the battery faster than regular charges. The result could be reduced battery life and a decrease in driving range.

According to Jim Francfort, project manager in INL's Advanced Transportation Group and quoted from an INL article, "The value of building infrastructure is a difficult thing to measure. To put DC fast-charging stations along interstate corridors could encourage people to take longer trips even if they don't stop to charge."
The fact that fast charging is available gives EV drivers the confidence they might otherwise lack. This new breed of drivers will know that fast charging is available, like gas stations for traditional vehicles, if they need it.
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Your Next Car Might Double as an Internet-Connected Doctor

7/19/2020

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No one disputes that cars, trucks, and SUVs will become increasingly connected over the next decade. From Amazon Alexa compatibility to navigation-linked speed limiters, the list of internet-powered features you’ll one day use during your commute grows every year.

Some technologies will make driving more convenient, especially when it becomes a tedious task. That, however, is just the start. Your car might save your life by becoming a doctor – no medical school training required.

In a recent interview, Steve Surhigh, the vice president and general manager of automotive cloud services for Samsung-owned Harman, explained how a car could monitor the driver’s health.

Eyes On The Driver. Keeping an eye on the driver is nothing new; millions of cars already do it. Mercedes-Benz inaugurated Attention Assist technology on the 2009 E-Class, and the on-going race toward autonomy has created vehicles that literally look you right in the eyes.

Cadillac’s Super Cruise system relies on a driver-facing camera to tell whether the driver is paying attention. If it notices you’re looking down at a smartphone or looking nowhere because you’re dozing off, it emits visual and audible warnings prompting you to stay focused and wake up. In some cases, the automated system might even take control.

Surhigh says Harman can build wellness monitoring technology on these foundations.

Teledoctors. “Some carmakers are talking about a teledoctor-type service. So, if there is a system that monitors the driver’s vital signs, and it detects something is noticeably wrong, having a teledoctor available could be part of the vehicle’s connectivity package,” Surhigh explained. “Not only can you monitor vitals, but you can also be proactive in terms of responding to an issue, whether that’s something that would be heart rate-based or based on blood sugar levels.”

Are you curious about how your car can monitor your heart rate? Look no further than the nearest gym. Sensors in the steering wheel, similar to those found on treadmills or stationary bikes, could track your pulse. Alternatively, Surhigh says, your car could receive this information from wearable devices, like smartwatches and fitness trackers. Data could be shared via Bluetooth or in-car 5G. Ford has even floated the idea of burying six pulse sensors in the driver’s seat.

“Carmakers are already integrating technology that monitors driver attentiveness. Once you get some of those foundational use cases built, the incremental costs of being able to do other things are very manageable. At that point, it’s more of a software type of build than one related to hardware,” explained Surhigh.

The possibilities don’t end at being able to track the driver’s heart rate. It’s not far-fetched to imagine mandatory breathalyzer-based ignitions for motorists who have a long history of driving under the influence, for example.

Whether you’ll tick the “heart rate monitor” box on an options list depends on your profile. If you’re a 24-year old buying a Volkswagen GTI, there’s a good chance you’re more interested in a surround-sound system and Amazon Alexa compatibility. If you’re an 84-year old in the market for a Ford Expedition? Well, I’m not going to generalize, but there’s a better chance you’ll be concerned about your pulse than someone born 60 years after you.

Although pulse tracking isn’t for everyone, it’s one of several dozen functions car companies are looking at integrating into their infotainment systems.
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“The digital experience is replacing a lot of what previously differentiated carmakers, whether it was horsepower or some other vehicle experience linked to the engine, the braking system, or other components,” Surhigh said. “Now, they’re largely looking at the car’s digital components for differentiation.”
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What Happens If You Don’t Put Your Phone on Airplane Mode on a Flight?

10/6/2019

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You hear the warning every time you fly: Please set all devices to airplane mode. But what happens if you don't?

It’s not that long ago that airlines stopped telling passengers to keep their mobile phones, tablets, e-readers and other devices turned off throughout the flight. 

Why Airplane Mode. We’re asked to turn our devices off or to put them in Airplane Mode because of electromagnetic interference from phones, tablets, e-readers, electronic headsets, and more. Since some planes were built before these became a thing, it took a while for the industry to make sure it was entirely safe to use them.

These days, you’ll even see iPads and other tablets in the flight deck, which pilots use to store paperwork instead of lugging around big bags with actual paper in them. You’ll see flight attendants using tablets and big phones too, either instead of or in addition to those reams and reams of dot-matrix printed paperwork. All those devices have been tested extensively to make sure there’s no interference.  

That testing happened during the rigorous qualification process to enable airlines to offer inflight internet. Part of that testing process is creating enough electromagnetic interference to represent an entire cabin full of devices of a variety of sizes, including some that are malfunctioning. Pretty much every airliner-equipment combo operated by a major international airline has now been tested.

So, what happens if I don't put my phone on airplane mode? 

For years, safety regulators, airlines, aircraft manufacturers, and everyone else in the industry has known that there are dozens of devices left out of airplane mode on every flight. In a way, the fact that planes haven’t fallen out of the sky willy-nilly because someone left their Kindle on is the best demonstration that, for the most part, most devices don’t affect most planes.

But “most” isn’t good enough for aviation. Some folks don’t know that their Kindle even has 3G, or that the Bluetooth on their watch or headphones or other device counts as needing to be put into airplane mode. Some forget that they’ve packed one of those devices in the overhead bin. Some even blatantly ignore the rules, assuming that their vital email on that BlackBerry isn’t going to make their plane start to plummet. And it probably isn’t. 

The real reason to be sure your phone is put into Airplane Mode is to be sure that you don’t accidentally connect to the in-flight roaming network and get billed for time on that network. This is also true if you are in a foreign country. Airplane Mode keeps your cellular devices from roaming on a local network which could generate huge charges depending on how long you are in-country. That’s also true for cruises.
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The other big reason to use Airplane Mode while on aircraft is that the effort your cell phone goes through to keep scanning and tower hopping at fly-by speeds can drain your battery in a big way.
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Global Survey Outlines the Next Wave of Technology Disruptors

8/18/2019

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Frost & Sullivan's Information & Communications Technology (ICT) team conducted a small-scale survey, Global Next Wave Technology Disruptors, 2018, of 112 thought leaders from around the world to seek opinions on the technologies that will have a profound transformative impact on existing industry dynamics, value chains, and business models across multiple vertical markets in the next 10 years.

In addition to providing quantitative insight, the study also provides a top-level assessment of eight emerging technologies: 5G, Artificial Intelligence (AI), Blockchain and Distributed Ledger, Human Brain-Computer Interface, Human Intelligence Augmentation, Internet of Things (IoT), Natural Language Interfaces (NLIs) and Quantum Computing.

"Numerous technologies with limited adoption/availability at present will rise in relevance over the next ten years. 5G will play an important role over the next five years as commercial deployments commence, while Quantum Computing is set to have a huge impact in the coming decade," said Adrian Drozd, Research Director, ICT. "However, thinking of these emerging technologies in isolation will limit their effectiveness. For instance, IoT cannot reach its potential without AI, and AI can be powerful only by accessing the data generated by IoT."

"Technologies will reach maturity at different times; while some are already widely used, others are still in the development phase," noted Drozd. "Technology development should be guided by the use cases and real-life deployments that the solutions promise to enable."

New technologies are emerging at an unprecedented rate, each promising to be the next transformative force that will drive fundamental shifts across industries and society. Companies looking to tap growth opportunities in their respective sectors should consider joining Frost & Sullivan's global IoT & Digital Transformation Growth Partnership Service program.

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Go Off-Grid with Satellite System Iridium GO!

7/21/2019

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If you are planning any trips that are off the grid and yet still want access to phone and internet, then you need to become familiar with the Iridium satellite constellation. With satellites orbiting approximately 485 miles above the earth, this network offers global phone and data coverage, no cell towers or Wi-Fi hotspots required.

There are several kits that allow you access to the Iridium system, and one of the best is the Iridium GO! Package. The basic package comes with the Iridium GO! base station, carry case, and AC travel charger with international adapter and is suitable for those who have access to electricity. 

It's priced at $699 but remember that there are additional activation fees and a Iridium network subscription plan required (and this can be quite expensive).

The Iridium GO! Offers 15.5 hours of standby battery life, and up to 5.5 hours of talk time.

For those who genuinely want to go off-grid, there's also a special package that includes not only the Iridium GO! base station and AC travel charger with international adapter, but also comes with a solar charger, two batteries additional, and a desktop charger. This is priced at a heftier $1,095.

There are also marine and aviation equipment packages available.

Iridium GO! supports a full range of global communications using optimized apps:
                    •   Voice calls
                   •   Text messaging
                   •   Email access
                   •   Weather updates
                   •   Customized third-party apps
                   •   Emergency alerts (SOS)
                   •   Photo sharing
                   •   GPS tracking
                   •   Posting to Facebook/Twitter
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If you need to be in communication when off the grid, this is the perfect kit. Yes, it's expensive, and the subscriptions add a great deal more to the cost, but you are accessing a satellite network, not a router in the back of a café!
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DJI Osmo Action Beats GoPro with its Front-Facing Display

6/9/2019

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Following its release of a pocket-sized handheld camera late last year, DJI – the Shenzhen-based tech company best known for its drones – has recently launched its first action camera, the Osmo Action. While the new camera is a latecomer to the game, it should compete well with similar products, such as the GoPro.

Design and Hardware.
The Osmo Action doesn’t stray too far from conventional action camera design – it is small, rectangular-shaped and made of rugged composite material that combines plastic and rubber.
It is waterproof, shockproof and, at 124g, can be easily mounted on top of helmets, skateboards or bicycle handlebars.

There’s a 12-megapixel fisheye lens with a wide 145-degree field of vision. All of this is standard fare for action cameras and is neither better nor worse than GoPro’s Hero 7 Black in any meaningful way.

There is, however, one stand-out feature: in addition to the main screen on the backside of the camera, there is a secondary front-facing display, which has never been offered before on an action camera.

Having a front-facing screen improves shooting selfie videos significantly as it allows the user to see precisely what they’re recording. It makes so much sense in today’s selfie-centric vlogger generation that, in hindsight, it’s baffling why GoPro has never thought of this before.

The camera has three hardware buttons – power, shutter, and mode switch – and a responsive main screen that supports swiping and tapping. The bright, 2.3-inch main screen is large enough to let the user easily tweak shooting modes and settings.

The camera runs on a relatively small 1,300mAh battery, which offers about 90 minutes of recording time, but it is removable, and thus, interchangeable. The footage is stored on a micro-SD card, which is not included with the camera.

Software.The Osmo Action can connect to DJI’s Mimo app, available on both iOS and Android, and once linked; the camera can be controlled remotely with a mobile device. However, the device’s touch screen interface is so intuitive that most reviewers found little need to sync up the app.

The camera can capture videos at a wide range of resolutions, from 720p up to 4K/60fps. Shooting in lower resolution, such as 1080p, allows the camera to bump the framerate up to 240fps, ideal for capturing fast-moving moments.

Performance.Electronic image stabilization (EIS) is crucial for action cameras as they’re meant to shoot on the move, so it’s just as well DJI has years of experience writing EIS algorithms for its high-flying drone cameras.

The camera’s EIS mode is called “Rock Steady,” and it can be activated with a couple of taps. The reason DJI gives the option to toggle EIS on or off is that there are trade-offs.

Footage with “Rock Steady” on have a slightly smaller field of vision (digital cropping is essential for EIS) and dynamic range suffers due to lack of HDR (high dynamic range). You should turn the mode off to get the best video quality and colors if you’re shooting with the device in a stationary position, but anytime you’re moving, turn it on as the difference in fluidity and stability is drastic.

Conclusion.
At $380, the Osmo Action initially seemed expensive for someone who might not participate in extreme sports and who has tested fully capable smartphones for around that same price range.
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Extreme sport participants who like to document their adventures used to have their options dominated by GoPros. At $349, DJI’s Osmo Action is offering a cheaper alternative to the GoPro’s Hero 7 Black at $420, and you get the front-facing second screen. Not surprisingly, GoPro has now reduced the price of the Hero 7 to $349! The Osmo Action may have just taken GoPro’s throne.
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    Author

    Rick Richardson, CPA, CITP, CGMA

    Rick is the editor of the weekly newsletter, Technology This Week. You can subscribe to it by visiting the website.

    Rick is also the Managing Partner of Richardson Media & Technologies, LLC. Prior to forming his current company, he had a 28-year career in technology with Ernst & Young, the last twelve years of which he served as National Director of Technology.

    Mr. Richardson has been named to the "Technology 100"- the annual honors list of the 100 key achievers in technology in America. He has also been honored by the American Institute of CPAs with two Lifetime Achievement awards and a Special Career Recognition Award for his contributions to the profession in the field of technology.

    In 2012, Rick was inducted into the Accounting Hall of Fame by CPA Practice Advisor Magazine. He has also been named to the 100 most influential individuals in the accounting profession in America by Accounting Today magazine.

    In 2017, Rick was inducted as a Marquis Who’s Who Lifetime Achiever, a registry of professionals who have excelled in their fields for many years and achieved greatness in their industry.

    He is a sought after speaker around the world, providing his annual forecast of future technology trends to thousands of business executives, professionals, community leaders, educators and students.

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