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Can Google Kill the Business Card? India Is About to Find Out

8/23/2020

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Google might be about to disrupt the business card — and it’s starting with a trial in India.
In a new blog post, the company announced it is rolling out its ‘people cards’ across the country. It’s like a business card that will appear on top of Search when someone looks up your name. Google first began trialing the feature about six months ago, and it seems it’s finally ready to make it more widely available.

Up until now, you could only find detailed information about celebs and well-known public figures on Search, but the latest change will make it possible for civilians to control what people see when someone searches their name.

“If you’re a business professional, performer, or anyone looking to build up your online presence, you might have a website, social profiles, and other information spread across many sites,” Google product manager Lauren Clark said. “If you’re just getting started, you may not have a website or much of an online presence at all.”

“Today, we are solving these challenges with a new feature called people cards,” she added. “It’s like a virtual visiting card, where you can highlight your existing website or social profiles you want people to visit, plus other information about yourself that you want others to know.”

To create a ‘people card,’ you need to simply log into your Google account, search for your name or “add me to Search,” and then follow the prompt. You can then choose a profile pic (it will default to your Google account avatar), craft a description for yourself, and also add social media links and contact details.

In case you were worried about your privacy, the feature seems to be opt-in – and you can always delete your card if you so wish.

Google will allow only one card per account to prevent malicious actors from impersonating real people. It’ll also ask you to authenticate your account with a phone number. In case fraudulent cards slip through the cracks, there’ll also be a dedicated button to report them.

Alright, but what about people who share the same name, you might wonder. Well, Google says there will be a module that lets you compare people based on their location and profession, which should make it easier to find the right person.
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That said, there are specific challenges ahead of it. The fact that Google highlighted the numerous measures it has taken to prevent abuse makes it abundantly clear that the company foresees certain issues with the new feature. If it manages to stop users from gaming the system to gain an unfair advantage, ‘people cards’ can kill the business card as we know it.

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    Author

    Rick Richardson, CPA, CITP, CGMA

    Rick is the editor of the weekly newsletter, Technology This Week. You can subscribe to it by visiting the website.

    Rick is also the Managing Partner of Richardson Media & Technologies, LLC. Prior to forming his current company, he had a 28-year career in technology with Ernst & Young, the last twelve years of which he served as National Director of Technology.

    Mr. Richardson has been named to the "Technology 100"- the annual honors list of the 100 key achievers in technology in America. He has also been honored by the American Institute of CPAs with two Lifetime Achievement awards and a Special Career Recognition Award for his contributions to the profession in the field of technology.

    In 2012, Rick was inducted into the Accounting Hall of Fame by CPA Practice Advisor Magazine. He has also been named to the 100 most influential individuals in the accounting profession in America by Accounting Today magazine.

    In 2017, Rick was inducted as a Marquis Who’s Who Lifetime Achiever, a registry of professionals who have excelled in their fields for many years and achieved greatness in their industry.

    He is a sought after speaker around the world, providing his annual forecast of future technology trends to thousands of business executives, professionals, community leaders, educators and students.

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