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Amazon Is Taking More Control Over Smart Home Technology

2/17/2019

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Amazon now has a say in the development of a commonly used smart home standard, giving the company more power as it continues to push smart speakers, cameras, doorbells, and all other kinds of gadgets into its customers’ homes.

As of today, Amazon has a seat on the board of the Zigbee Alliance, which oversees implementation of the Zigbee wireless protocol. Zigbee isn’t nearly as popular as Bluetooth or Wi-Fi, but you can think of it a lot like them – it’s a wireless protocol for letting gadgets communicate. But unlike Bluetooth and Wi-Fi, Zigbee is particularly useful for low-power devices and can travel longer distances, making it ideal for simple smart gadgets like a light switch.

Amazon introduced a version of the Echo, called Echo Plus, with Zigbee support more than a year ago. That support allowed the speaker to directly connect to a new world of smart home gadgets, like light bulbs, power outlets, and tiny sensors that it otherwise couldn’t have reached. The home alarm system for Ring, which Amazon owns, also connects to Zigbee.

It’s a slow start, but Amazon’s ascension to Zigbee’s board suggests the company will want to make more use of the protocol in the future. Other companies on Zigbee’s board include: 1) Samsung-owned SmartThings, which makes a smart home hub; 2) Signify, the company behind the popular Philips Hue smart lights; and 3) Comcast, which uses Zigbee on its Xfinity Home security solution.

Getting onto Zigbee’s board isn’t exactly a feat for Amazon, but it is an obvious and deliberate decision. Getting on the board means becoming one of the Alliance’s highest-paying members – $75,000 per year – and it gives those companies an significant advantage: they’re able to “drive specification development, requirements, and test plans.” Or basically, define where Zigbee goes next.
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If Amazon is paying that money, it means the company wants a say in what future versions of Zigbee can do and how different Zigbee devices work together. It also shows Amazon taking an opinion on which smart home standard it’d like to see win out. Zigbee’s most direct competitor is an alternative called Z-Wave, which hardware makers have criticized for relying on proprietary chips from a single company. Amazon is likely among the many companies in the smart home industry that would rather avoid dealing with the pricey parts that could come along with that if Z-Wave were to grow in popularity.

1 Comment
Lhynzie link
3/7/2022 04:51:58 am

Excellent content! Thank you for sharing this wealth of information. It was very interesting and very knowledgeable. Thanks for sharing your thoughts. Kudos!

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    Author

    Rick Richardson, CPA, CITP, CGMA

    Rick is the editor of the weekly newsletter, Technology This Week. You can subscribe to it by visiting the website.

    Rick is also the Managing Partner of Richardson Media & Technologies, LLC. Prior to forming his current company, he had a 28-year career in technology with Ernst & Young, the last twelve years of which he served as National Director of Technology.

    Mr. Richardson has been named to the "Technology 100"- the annual honors list of the 100 key achievers in technology in America. He has also been honored by the American Institute of CPAs with two Lifetime Achievement awards and a Special Career Recognition Award for his contributions to the profession in the field of technology.

    In 2012, Rick was inducted into the Accounting Hall of Fame by CPA Practice Advisor Magazine. He has also been named to the 100 most influential individuals in the accounting profession in America by Accounting Today magazine.

    In 2017, Rick was inducted as a Marquis Who’s Who Lifetime Achiever, a registry of professionals who have excelled in their fields for many years and achieved greatness in their industry.

    He is a sought after speaker around the world, providing his annual forecast of future technology trends to thousands of business executives, professionals, community leaders, educators and students.

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