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Uber Trip Experiences Want To Take Over Your Phone

1/31/2016

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Your face may be glued to the Uber app while you try to find your driver on a crowded street corner, but once you get inside the car, you probably start using other apps.

Uber sees this behavior, and that's why it introduced a feature for app developers to implement earlier this month called Trip Experiences.

The idea behind Trip Experiences is to make the apps on your phone smarter, or more "magical," during an Uber ride. That could mean Spotify knows how much time you have in the car and queues up the perfect playlist. Or maybe your favorite news app knows to show you a 10-minute briefing of the day's headlines.
It could also mean that Uber becomes a platform for other apps to build upon, just like the iPhone birthed the App Store and, by extension, Uber itself.

"The idea is that you open the app and you have this magical experience," Chris Saad, the head of Uber's developer platform, said. You can fill in "the app" with any app that could potentially benefit from knowing that you're on an Uber ride and where you're headed.

“It’s a really valuable chunk of time," Uber head of business Dmitry Shevelenko said. "For a lot of folks, their time in an Uber is the biggest distraction-free period they get all day long.”

When an app like Facebook Messenger supports Trip Experiences (Messenger already integrates with Uber, but only for requesting a ride), Saad suggests it could be informed that you're on a ride and prompt you to share your ETA in a message thread.
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“Whenever you enable a new platform like this, a new surface area, new startups can get born," Saad says. "New metaphors and new interaction patterns can get born.”  

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    Rick Richardson, CPA, CITP, CGMA

    Rick is the editor of the weekly newsletter, Technology This Week. You can subscribe to it by visiting the website.

    Rick is also the Managing Partner of Richardson Media & Technologies, LLC. Prior to forming his current company, he had a 28-year career in technology with Ernst & Young, the last twelve years of which he served as National Director of Technology.

    Mr. Richardson has been named to the "Technology 100"- the annual honors list of the 100 key achievers in technology in America. He has also been honored by the American Institute of CPAs with two Lifetime Achievement awards and a Special Career Recognition Award for his contributions to the profession in the field of technology.

    In 2012, Rick was inducted into the Accounting Hall of Fame by CPA Practice Advisor Magazine. He has also been named to the 100 most influential individuals in the accounting profession in America by Accounting Today magazine.

    In 2017, Rick was inducted as a Marquis Who’s Who Lifetime Achiever, a registry of professionals who have excelled in their fields for many years and achieved greatness in their industry.

    He is a sought after speaker around the world, providing his annual forecast of future technology trends to thousands of business executives, professionals, community leaders, educators and students.

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