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Starbucks’ New Virtual Assistant That Takes Your Order via Messaging or Voice

2/12/2017

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Starbucks is embracing voice-based computing with the launch of a new feature in its mobile app called My Starbucks Barista, which allows customers to order and pay for their food and drinks just by speaking. This includes being able to modify their drink order, as if they were speaking with a barista in real life. Additionally, the company is launching a skill for the Amazon Alexa platform, which lets customers re-order their favorite items by speaking to their Echo speaker or other Alexa-powered device. 

The feature utilizes artificial intelligence to process the incoming orders through a new messaging interface in the Starbucks app. Here, customers can also interact with the virtual assistant by messaging their order, chatbot-style. The assistant can confirm which location you want to order from, and help to process the payment, as well. 

Starbucks says that the new assistant will initially only be available to one thousand customers using iOS devices nationwide during a limited beta test, with a phased rollout planned through summer 2017. The Android version will be available later in the year. 

The launches come at a time when voice computing is on the rise. A recent forecast from VoiceLabs estimates that 24.5 million voice-first devices will ship in 2017, with platforms like Amazon’s Alexa and Google Home leading the way. Customers are also getting more comfortable speaking to assistants on their mobile devices, like Siri, Cortana, and Google Assistant, as a means of accessing information or performing tasks. 

It makes sense then, that Starbucks would join this trend with efforts of its own. Its app has already led the market in terms of advancing technologies like mobile payments and order-ahead, so being among the first in its space to debut a voice assistant is the next logical step. 
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 “The Starbucks experience is built on the personal connection between our barista and customer, so everything we do in our digital ecosystem must reflect that sensibility,” said Gerri Martin-Flickinger, chief technology officer for Starbucks. “Our team is focused on making sure that Starbucks voice ordering within our app is truly personal.”

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    Author

    Rick Richardson, CPA, CITP, CGMA

    Rick is the editor of the weekly newsletter, Technology This Week. You can subscribe to it by visiting the website.

    Rick is also the Managing Partner of Richardson Media & Technologies, LLC. Prior to forming his current company, he had a 28-year career in technology with Ernst & Young, the last twelve years of which he served as National Director of Technology.

    Mr. Richardson has been named to the "Technology 100"- the annual honors list of the 100 key achievers in technology in America. He has also been honored by the American Institute of CPAs with two Lifetime Achievement awards and a Special Career Recognition Award for his contributions to the profession in the field of technology.

    In 2012, Rick was inducted into the Accounting Hall of Fame by CPA Practice Advisor Magazine. He has also been named to the 100 most influential individuals in the accounting profession in America by Accounting Today magazine.

    In 2017, Rick was inducted as a Marquis Who’s Who Lifetime Achiever, a registry of professionals who have excelled in their fields for many years and achieved greatness in their industry.

    He is a sought after speaker around the world, providing his annual forecast of future technology trends to thousands of business executives, professionals, community leaders, educators and students.

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