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Samsung Reveals Bixby – a New AI Assistant to Take on Apple’s Siri

4/2/2017

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Confirming rumors, Samsung last week revealed the existence of "Bixby," a new AI assistant that debuted with the Galaxy S8 and will challenge Apple's Siri with some new technologies.

Bixby, for instance, can handle many tasks that otherwise use touch or button input, Samsung said. Siri —and other AIs, like Google Assistant – typically only support a small selection of voice commands. Through contextual awareness, Bixby users should even be able to mix touch and voice input.

Bixby will also offer what Samsung describes as "cognitive tolerance," allowing it to recognize commands with incomplete information. As needed, it will prompt for more details.

In iOS 10 and macOS Sierra, Siri still requires that people use specific, fully-formed voice commands, which also don't adapt to what's onscreen. Google Assistant is more flexible, but doesn't support a mix of touch and voice.

The S8 has a dedicated Bixby button letting people trigger the assistant at any time, Samsung noted. Just a handful of pre-installed apps will support the platform at first however, and the company will only "eventually" release an SDK for third-party developers.
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First-party support should gradually extend to other Samsung hardware, including not just phones but devices like TVs and air conditioners. 

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    Author

    Rick Richardson, CPA, CITP, CGMA

    Rick is the editor of the weekly newsletter, Technology This Week. You can subscribe to it by visiting the website.

    Rick is also the Managing Partner of Richardson Media & Technologies, LLC. Prior to forming his current company, he had a 28-year career in technology with Ernst & Young, the last twelve years of which he served as National Director of Technology.

    Mr. Richardson has been named to the "Technology 100"- the annual honors list of the 100 key achievers in technology in America. He has also been honored by the American Institute of CPAs with two Lifetime Achievement awards and a Special Career Recognition Award for his contributions to the profession in the field of technology.

    In 2012, Rick was inducted into the Accounting Hall of Fame by CPA Practice Advisor Magazine. He has also been named to the 100 most influential individuals in the accounting profession in America by Accounting Today magazine.

    In 2017, Rick was inducted as a Marquis Who’s Who Lifetime Achiever, a registry of professionals who have excelled in their fields for many years and achieved greatness in their industry.

    He is a sought after speaker around the world, providing his annual forecast of future technology trends to thousands of business executives, professionals, community leaders, educators and students.

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