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Google Announces A Slew Of New Devices

10/4/2015

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​Google wasn’t going to be out done by Apple, so this past week, CEO Sundar Pichai hosted a press event saying "This year we've gone a step forward. We have a more comprehensive lineup." During the event, the company showed off two smartphones, two streaming devices, a tablet and a new version of its Android software.

Google's desire to sell more electronics pushes consumers toward its real moneymaker: the search, YouTube and maps services that contribute to its more than $65 billion in annual revenue. The strategy has been so successful that the European Commission is investigating the company's business practices around its mobile products. The US Federal Trade Commission has reportedly started a similar investigation.

Two Smartphones. The first device, made by LG, was the Nexus 5X with a 5.2” screen. The phone is powered by a hexa-core Snapdragon 808 processor for world-class speed at an affordable price. The unit also boasts a 12.5-megapixel camera designed to ‘shine’ in low light. The other device, made by Huawei, was the Nexus 6P with a 5.7” screen powered by a Snapdragon 810 v2.1 processor. Both devices will work with Project Fi, the company's experimental wireless service. They both also support Nexus Imprint for fingerprint sensing and increased security and the new standard USB Type-C connector for charging.

Expanding the Nexus line also helps Google's broader wireless plans. Nexus is an important testing ground for Google's Project Fi, an experimental wireless carrier service that switches between cellular and Wi-Fi signals on the fly. The service, which should curb cell phone bills by reducing the amount of data used, had until now been compatible with only one phone, the Nexus 6, which Google released last year.

Streaming Devices. The company also unveiled new Chromecast sticks, which are designed to turn dumb devices, like older TVs or speakers, into Web-ready gizmos for services like Netflix and Spotify. First was an updated version of the Chromecast video streaming device, as well as a new device specifically for streaming audio to any sound system with a headphone jack.

The devices are part of Google's multipronged strategy for getting its technology into homes. Some of Google's gear, such as its Nest thermostat and smoke detector, are the cutting edge of connected home devices. Chromecast devices, by contrast, focus on what you already have.

Tablet – Convertible. The company also revealed a new tablet called the Pixel C. It looks like the little brother to the Chromebook Pixel. Its aluminum shell has that same look and feel and it has a USB Type-C port and a gorgeous 2,560 x 1,800 display.

The unit also accepts an optional keyboard to provide the ‘convertible’ functionality. The genius here is that instead of attaching via a cumbersome dock, the tablet connects to the keyboard via magnets. There's a special flip-up backstop on the keyboard that automatically self-aligns to the tablet's rear, at which point you can position the tablet as a display. The 32GB version runs $499 and the 64GB version is $599 with $149 extra for the optional keyboard.
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Big screens, small screens, movies and music. Google wants to be everything to everyone and this past week’s announcements certainly help it move to that goal.  

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    Author

    Rick Richardson, CPA, CITP, CGMA

    Rick is the editor of the weekly newsletter, Technology This Week. You can subscribe to it by visiting the website.

    Rick is also the Managing Partner of Richardson Media & Technologies, LLC. Prior to forming his current company, he had a 28-year career in technology with Ernst & Young, the last twelve years of which he served as National Director of Technology.

    Mr. Richardson has been named to the "Technology 100"- the annual honors list of the 100 key achievers in technology in America. He has also been honored by the American Institute of CPAs with two Lifetime Achievement awards and a Special Career Recognition Award for his contributions to the profession in the field of technology.

    In 2012, Rick was inducted into the Accounting Hall of Fame by CPA Practice Advisor Magazine. He has also been named to the 100 most influential individuals in the accounting profession in America by Accounting Today magazine.

    In 2017, Rick was inducted as a Marquis Who’s Who Lifetime Achiever, a registry of professionals who have excelled in their fields for many years and achieved greatness in their industry.

    He is a sought after speaker around the world, providing his annual forecast of future technology trends to thousands of business executives, professionals, community leaders, educators and students.

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