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A Budget-Conscious Action Camera

11/22/2015

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When Nick Woodman and Tony Bates started GoPro action cameras 13 years ago, no one thought they would define an entirely new photography market. Today, the Hero 4 GoPro dominates the market and sells for $500.

Now, a new entrant, iSaw Edge, is offering a competitive action camera for a whopping $190! A lot of other products have tried to compete against GoPro with a cheaper product and failed. So what makes iSaw Edge so much better?

The product ships in a nicely packed container, very professionally produced and tidily presented. The real surprise however, comes when you open the box and find a bunch of goodies waiting for you to enjoy. We’re talking a heap of mounting options and other useful stuff, which you would usually have to pay extra for. And none of that cheap flimsy plastic rubbish either. It’s all solidly made and with a quality feel. There’s also a helpful User Guide in multiple languages.

As you’d expect from a GoPro clone, the Edge comes in a very typical black rectangle shape, all the better for fitting standardized action cam accessories. The camera itself is solidly built, with no flimsy catches or buttons, and it’s designed to be ultra easy to operate. Some evaluators have said they managed to produce quality stills and video without once looking at the user guide, which is a real testament to the designers.
One nice feature is the ability to tweak image settings such as ISO, exposure and so on, to improve your image quality in low light or other tricky situations. It’s the kind of flexibility you don’t find on other budget cameras, and is a neat touch. The iSaw Edge offers 4K video capability but at only 10 frames per second. If it’s 4K you’re looking for though, the GoPro still reigns supreme – but at a price!

What is undeniable though is the fact that the conventional 1080p 50 (or 60fps) mode delivers really delicious video quality, which is the sweet spot of any action camera. The underwater housing,  (providing waterproof protection up to 40 meters) should allow you to grab some truly awesome footage.

There are two standout features in the product in general. First the fact that there’s very little battery/power leak when the camera is not in use. The second thing is the ease of use with the smartphone app. It’s a trivial matter to get the camera and phone connected via WiFi and from then on you can use the phone as your remote control, which is great for tricky or more extreme captures.
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The iSaw Edge really sets the quality bar high for budget action cameras. It’s clearly a product which has been carefully thought out, and the result is a camera which can hold its own with any other model including the GoPro range. And considering it’s a fraction of the price of an equivalent GoPro, that’s a pretty superb achievement. The icing on the cake is the excellent set of accessories you get in the box, which means you don’t have to hunt around for bits and pieces to get shooting quickly. Overall this is an excellent product.

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    Author

    Rick Richardson, CPA, CITP, CGMA

    Rick is the editor of the weekly newsletter, Technology This Week. You can subscribe to it by visiting the website.

    Rick is also the Managing Partner of Richardson Media & Technologies, LLC. Prior to forming his current company, he had a 28-year career in technology with Ernst & Young, the last twelve years of which he served as National Director of Technology.

    Mr. Richardson has been named to the "Technology 100"- the annual honors list of the 100 key achievers in technology in America. He has also been honored by the American Institute of CPAs with two Lifetime Achievement awards and a Special Career Recognition Award for his contributions to the profession in the field of technology.

    In 2012, Rick was inducted into the Accounting Hall of Fame by CPA Practice Advisor Magazine. He has also been named to the 100 most influential individuals in the accounting profession in America by Accounting Today magazine.

    In 2017, Rick was inducted as a Marquis Who’s Who Lifetime Achiever, a registry of professionals who have excelled in their fields for many years and achieved greatness in their industry.

    He is a sought after speaker around the world, providing his annual forecast of future technology trends to thousands of business executives, professionals, community leaders, educators and students.

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