Visual search – the ability to initiate a search query using an image captured by the camera lens on a mobile device – has increasingly become a channel that can drive consumers from becoming aware of a product to making a purchase.

Gartner classifies visual search as an emerging technology, which puts it right on par with findings from an eMarketer survey suggesting that few consumers "regularly" use it.

On average, only 3% regularly use visual search, and only 10% have used it in the past, according to the findings. On the other side of the spectrum, 7% are familiar with the technology, according to an eMarketer eCommerce survey conducted in June 2019 by Bizrate Insights and published in August 2019.

Gartner Analyst Mike McGuire points to artificial intelligence (AI), which sits high on the list of transformational trends, as an important technology that supports visual search platforms like Google Lens and Prism.

Google, Microsoft, Pinterest, and other augmented reality vendors continue to invest in visual search. Their platforms use computer vision and AI to identify the image.

ASOS, a U.K. online fashion retailer, already uses visual search. Its search tool, Style Match, integrates into the ASOS mobile app, so customers can zoom in on a man’s suit in a magazine picture, for example, and receive suggestions on similar suits, McGuire explains.

McGuire calls visual search a tool that will enhance the customer experience, benefiting brands most in e-commerce, content marketing, product, and search marketing. Amazon also supports this media.

Recently, Mondo released a study showing that 21% of the 1,000 marketers surveyed cite visual search as an essential marketing strategy for their organizations through 2020. Visual search fell in line behind strategies such as experiential marketing, micro-moments, and motion design.

Gartner rated visual search as an “on the rise” strategy, along with over-the-top TV advertising, consent and preference management, and personification.  
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At the peak are advanced supply-side bidding, customer journey analytics, real-time marketing, conversational marketing, artificial intelligence for marketing, and customer data platforms.

If you're sick of hearing about dark mode on smartphone apps, I hear you. Now that both Android and iOS have the option to turn your interface darker, not a day goes by without this or that app adding support for dark mode. 

But beyond aesthetics, there's a real-world reason to turn on dark mode: increased battery life. According to a recent test, conducted by PhoneBuff, switching to dark mode can extend your iPhone's battery life by 30%. 

In the test, identical tasks were performed on an iPhone XS Max in Twitter, YouTube, Message, and other apps, first with the phone running light mode, and then with dark mode on.  

The result is quite spectacular. When the battery on the iPhone running light mode died, the other iPhone still had 30% battery life, which should give you several extra hours of service.  

Things aren't that simple, though. The test phones were set to 200 nits of brightness; you might see different results with other settings. Furthermore, during the test a single app was used for several hours at a time, which is (hopefully) not how most users use their phones.
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And there's a one big caveat: Only smartphones with OLED screens will see the battery life improvement. That’s because on OLED screens, black pixels are turned off instead of being backlit. So, users who are running an iPhone X, XS, XS Max, iPhone 11 Pro and iPhone 11 Pro Max will get the benefit. However, those with an iPhone XR and iPhone 11 won't get the benefits.

You can now bring your old whiteboards into the 21stcentury with Rocketbook Beacons. These four restickable, reusable Beacons convert your writing surface into a smartboard by integrating with popular cloud services in the free Rocketbook app. 

Brainstorm the next great mission with your crew, capture and share your ideas, and then take your Beacons with you to your next adventure. The Beacons Go-Pack is $15.
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• Set of 4 Beacons
• 2.5-inch triangles
• Fluorescent orange
• Restickable Yupo adhesive 
• Wash with soap and water
• Free Go-Pack carry case

Rocketbook Beacons allow you to capture, organize, and broadcast important notes, diagrams, and big ideas on any whiteboard or wall surface in real-time. Just four restickable "beacons" for any sized surface and one smartphone app that connects with many of the popular cloud services you already use.
Using Beacons involves four easy steps:

1. Place the four Beacon quadra-triangles in each corner of a whiteboard or your preferred writing area. Do your best to make it straight, but it doesn’t have to be perfect. Now document your ideas and discussions on the whiteboard the way you usually would.
2. Got an iPhone or Android? Use the free Rocketbook app to configure popular cloud services as your scan destinations. Rocketbook has partnered with some of your favorite services, such as Evernote, One Note, Dropbox, and Google Drive. You can also use regular email if you wish.
3. For crucial missions with scattered participants, you can stream your whiteboard in real-time. Switch to “Snapcast” mode, share the unique URL, and collaborate with your team anywhere in the world. Your private, real-time page is updated every time you scan your whiteboard. Or prop your phone facing your whiteboard and set the app to auto-scan every 5 seconds. 
4. Is your next mission destined for a different whiteboard? No problem. Peel the Beacons off of the board and prepare for your next voyage. Beacons have a space-aged micro-suction surface that can not only be reused over and over but even cleaned with soap and water.

Whether you love paper and pen or prefer to live paper-free, you still probably need to take notes, read PDFs, or maybe even illustrate an idea with a sketch. Smart notebooks help bring ideas typically captured on paper into a digital format. Some smart notebooks also involve real paper.

Smart notebooks don’t really conform to a firm definition. There’s still a lot of interpretation as to what a smart notebook is. That said, they are different from tablets: Tablets usually have color screens, like the Retina display on any recent iPad. Smart notebooks use some other kind of technology for the interface.

Some smart notebooks work best as digital tablets for writing and sketching. Others are paper-based notebooks with either a pressure-sensitive pad behind them to capture what you write or a companion app you use to scan pages.

Also included is one unique product that is something of an “honorary” smart notebook even though it’s a pen. It’s so smart, however, that it turns any notebook into a smart notebook.

Here are five of the best options listed in alphabetical order:

LiveScribe Echo 2GB ($179). It’s not a smart notebook per se, but the LiveScribe Echo pen turns any notebook into a smart one. This special pen has the unique ability to remember what you write or draw, the order in which you did so, and any audio that played while you wrote. That means you can take lecture notes while also recording the speaker. Or you can write your notes and dictate additional thoughts. When you’re done with your work, you can sync the memory from the LiveScribe Echo pen to a macOS or Windows computer and see all your notes reappear in the order that you took them on screen in a digital notebook.

Onyx Boox Max 3 ($859). It may seem like you need a money-is-no-object attitude to buy the Onyx Boox Max 3, and maybe you do. But the key thing to know about this smart notebook is just how much it’s capable of. It’s a big, 13.3-inch e-reader with E-Ink Mobius (making reading easy on the eyes) running Android 9 that’s Wi-Fi-capable, so you can also use it to surf the web or connect to digital libraries. About the only thing it can’t do is display color since it’s grayscale only. The Onyx Boox Max 3 is especially useful for anyone who spends hours a day pouring over PDFs and needs to make notes on the pages, mark them up, highlight passages, or even translate text. It ships with 4GB of RAM, a stylus, charging cable, HDMI cable, and protective sleeve.

reMarkable ($499). ReMarkable is billed as the digital notebook for people who don’t want to give up paper. It’s designed to feel like paper as you read, draw, and write on it. This 10.3-inch smart notebook not only feels like paper but also sounds like it when you write or draw on it with the included marker. The pressure-sensitive marker never requires charging or pairing. This notebook doubles an e-reader. The surface contains the company’s own Canvas technology, which uses black ink particles to reflect natural light. When you buy a reMarkable tablet, it ships with not only the marker but also with eight replacement tips and a cable for recharging.

Rocketbook Everlast ($32). The Rocketbook Everlast Notebook is a smart and reusable paper notebook. The predecessor version of the Rocketbook had users write with a special pen and then use a microwave oven to remove the writing. In the 2019 version, you write on special waterproof pages with a Pilot Frixion pen and wipe the pages clean with a damp microfiber cloth when you’re done. So, what makes it a smart notebook? Using a companion app, you scan your pages to turn them into digital notes. At the bottom of each page are a few icons. You assign each symbol to a destination in one of your cloud storage services, such as a particular folder in Google Drive or a notebook in Evernote. Whenever you write on a page, you put color in the corresponding icon, and the app files your pages accordingly when you scan them. The app works with Dropbox, Google Drive, Evernote, Microsoft OneNote, and email, with support for a few other services in the works. The book comes in four colors (black, red, midnight blue, and teal) and two sizes (8.5 X 11 inches with 32 pages or 6 X 8.8 inches with 36 pages).

Wacom Bamboo Folio ($199). The Wacom Bamboo Folio is for people who love to write on paper with a pen but also want the benefits of digitized notes. Wacom has long been a leader in digital tablets, especially those for drawing and sketching. The Bamboo Folio puts an exciting twist on the concept of a smart notebook, however. It’s a paper pad tucked into a little folio case, and the back of the case is a smart surface. When you write or draw on the paper, the smart surface records your marks. It stores them and later transfers them wirelessly to a companion app. You never have to scan your handwritten pages, but you get the same result as if you did.
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Wacom also sells a less expensive Bamboo Slate ($129.99). It works similarly, but it’s a slab rather than a folded folio.

Google is kicking off Cybersecurity Awareness Month by rolling out new tools that give customers greater control over their privacy when using Google Maps, YouTube, and Google Assistant. The company has confirmed that it’s launching incognito mode for Maps, which will debut on Android this month before expanding to iOS “soon.” 

When you turn on incognito mode in Maps, your Maps activity on that device, like the places you search for, won’t be saved to your Google Account and won’t be used to personalize your Maps experience,” Google’s Eric Miraglia wrote in a blog post. 

As for YouTube, Google is introducing the same rolling auto-delete feature that can already automatically clear out your location history and web data at an interval of your choosing. “Set the time period to keep your data — 3 months, 18 months, or until you delete it, just like Location History and Web & App Activity — and we’ll take care of the rest,” Miraglia wrote. Pretty straightforward.

And last, Google is letting you wipe recent voice commands or questions to Google Assistant without having to open an app on your phone. Now you can say “Hey Google, delete the last thing I said to you” or “delete everything I said to you last week” and that data will be erased. Unfortunately, you can’t delete more than a week’s worth of Google Assistant history using your voice. For that, you’ll still have to dig into the Assistant’s settings menu. 

Assistant is also now better prepared for a question like “Hey Google, how do you keep my data safe?” According to Miraglia, the answer you get “will share information about how we keep your data private and secure.”
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Alongside these new options, Google is also building a password checkup feature right into its password manager, which syncs logins across Chrome and Android. You’ll be able to quickly check if your password was compromised in a third-party breach, find any passwords you’re reusing in multiple places, or replace weak, easy-to-guess passwords you might have in place for some accounts.

You hear the warning every time you fly: Please set all devices to airplane mode. But what happens if you don't?

It’s not that long ago that airlines stopped telling passengers to keep their mobile phones, tablets, e-readers and other devices turned off throughout the flight. 

Why Airplane Mode. We’re asked to turn our devices off or to put them in Airplane Mode because of electromagnetic interference from phones, tablets, e-readers, electronic headsets, and more. Since some planes were built before these became a thing, it took a while for the industry to make sure it was entirely safe to use them.

These days, you’ll even see iPads and other tablets in the flight deck, which pilots use to store paperwork instead of lugging around big bags with actual paper in them. You’ll see flight attendants using tablets and big phones too, either instead of or in addition to those reams and reams of dot-matrix printed paperwork. All those devices have been tested extensively to make sure there’s no interference.  

That testing happened during the rigorous qualification process to enable airlines to offer inflight internet. Part of that testing process is creating enough electromagnetic interference to represent an entire cabin full of devices of a variety of sizes, including some that are malfunctioning. Pretty much every airliner-equipment combo operated by a major international airline has now been tested.

So, what happens if I don't put my phone on airplane mode? 

For years, safety regulators, airlines, aircraft manufacturers, and everyone else in the industry has known that there are dozens of devices left out of airplane mode on every flight. In a way, the fact that planes haven’t fallen out of the sky willy-nilly because someone left their Kindle on is the best demonstration that, for the most part, most devices don’t affect most planes.

But “most” isn’t good enough for aviation. Some folks don’t know that their Kindle even has 3G, or that the Bluetooth on their watch or headphones or other device counts as needing to be put into airplane mode. Some forget that they’ve packed one of those devices in the overhead bin. Some even blatantly ignore the rules, assuming that their vital email on that BlackBerry isn’t going to make their plane start to plummet. And it probably isn’t. 

The real reason to be sure your phone is put into Airplane Mode is to be sure that you don’t accidentally connect to the in-flight roaming network and get billed for time on that network. This is also true if you are in a foreign country. Airplane Mode keeps your cellular devices from roaming on a local network which could generate huge charges depending on how long you are in-country. That’s also true for cruises.
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The other big reason to use Airplane Mode while on aircraft is that the effort your cell phone goes through to keep scanning and tower hopping at fly-by speeds can drain your battery in a big way.

Expect to see a surge in devices supporting the new faster Wi-Fi 6 standard. Wi-Fi Alliance has just announced the Wi-Fi Certified 6 program for companies like Apple and Samsung to officially label their devices as supporting the higher-capacity IEEE 802.11ax protocol.

Wi-Fi 6 succeeds earlier standards 802.11ac and 802.11n that, as of last year, became known as Wi-Fi 5 and Wi-Fi 4, respectively. 

As with previous generations of IEEE 802.11 wireless, Wi-Fi 6 operates in the 2.4GHz and 5GHz bands but promises more capacity and better performance when loads of devices are connecting to the same router.

The new Wi-Fi 6 logo is important for device and router vendors because it will allow them to put a badge on their products to indicate faster speeds. And to take advantage of the new technology, consumers will need both routers and devices that support it, such as the iPhone 11 and Samsung Galaxy S10. 

Recent tests by CNET indicate Wi-Fi 6 transfer speeds are about 30% faster than Wi-Fi 5 speeds.

With the right equipment, consumers can expect speeds of up to 1.2Gbps on the 2.4GHz band and nearly 5Gbps on the 5GHz band, meaning it is faster than most consumer broadband services available today.  

Other mobile chips and routers that have been Wi-Fi 6 certified include Broadcom's BCM4375, BCM43698, and BCM43684 chips; the Cypress CYW 89650 Auto-Grade Wi-Fi 6 Certified; the Intel Wi-Fi 6 (Gig+) AX200 for PCs; the Intel Home Wi-Fi Chipset WAV600 Series for routers and gateways; Marvell's 88W9064 (4x4) Wi-Fi 6 Dual-Band STA and its 88W9064 (4x4) + 88W9068 (8x8) Wi-Fi 6 Concurrent Dual-Band access point; the Qualcomm Networking Pro 1200 Platform and its FastConnect 6800 Wi-Fi 6 Mobile Connectivity Subsystem; and the Ruckus R750 Wi-Fi 6 Access Point.
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Wi-Fi 6 routers also support the new WPA3 standard for securing data being transferred on Wi-Fi networks.

More than 400 police agencies across the United States are working with the Amazon-owned Ring home surveillance system, and now you can check if your local department is one of them.

Ring disclosed the number late month, and it’s double what reports had previously revealed. It also published an interactive map where anyone can check whether their hometown cops are part of the controversial effort through which police can see all the Ring cameras in a given neighborhood, can seamlessly request the footage and are encouraged to promote the device.

The map, where you can also check when each department started working with Ring, is available here, along with a blog post about the Ring-law enforcement partnership. The company will be updating the map as new departments are added, it says.

The release coincided with an in-depth Washington Post story, which disclosed the full number of agencies for the first time.

The Ring system includes its surveillance cameras (most famously the motion-activated camera doorbells) as well as the Neighbors app (where people can share footage from their cameras and discuss crime in their areas) and the Neighborhood Portal (where police can see a map of Ring cameras and quickly submit a request for footage during an investigation). In recent months, Vice, CNET, and Gizmodo have reported on police’s close relationship with the company, which, for example, gives departments discounts or free cameras to distribute among residents. In some cases, police have used the giveaways as leverage to demand that people hand over their footage, although Ring says it is supposed to be voluntary.
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Critics worry about the privacy implications of such a built-out surveillance network, especially one that is controlled by a private company. What’s more, “neighborhood watch” apps like Neighbors or Nextdoor have had problems with racism and racial profiling, after users have raised the alarm after merely seeing people of color in their area.

Cryptocurrency investors in the United States are receiving letters from the Internal Revenue Service (IRS) which are proposing backdated tax payments relating to the trade of virtual assets. 

As reported by Bloomberg, some traders are receiving notices asking for input on revised tax returns, based on estimates of profit generated by cryptocurrency-related activities.

The CP2000 notices have been sent in recent weeks, and while they do acknowledge mistakes in past tax returns might be due to cryptocurrency platforms and exchanges rather than individuals, they do signal a clampdown by the IRS on the burgeoning industry. 

In July, the IRS also sent warnings to investors to make them aware that tax may be owed on their trading activities. Some investors received demands for the disclosure of cryptocurrency trades between 2013 and 2017. 

An IRS spokesperson said that the latest batch of warning notices are sent to taxpayers when discrepancies between tax returns and information obtained from third parties are flagged. 

Aletter shared with CoinDesk estimates that an investor owes close to $4,000 in taxes and interest for potentially misreported cryptocurrency profits during the 2017 fiscal year. 

"We received information from third parties such as employers or financial institutions that doesn't match the information you reported on your tax return," the letter reads. 

Recipients can accept the changes and make any further payments required, or they can challenge the IRS' decision if they have supporting evidence. 

According to the IRS website, CP2000 receivers should respond within 30 days even if only to say they need more time. The notices are not straight bills or demands, but what the IRS calls "a proposal [that] informs you about the information we have received, and how it affects your tax."

The IRS won a landmark case against Coinbase in 2017 which forced the cryptocurrency exchange to hand over the records of 14,000 customers that purchased, sold, or obtained over $20,000 in cryptocurrency between 2013 and 2015.

The acquisition, though small, is the latest in Microsoft’s attempts to level up with Amazon. Over the last few years, the company has garnered individual partnerships with retailers, which has laid the groundwork for marketers to see it as a potential alternative to the Jeff Bezos behemoth. Still, Microsoft has a long way to go: Amazon has a substantial leg up on both advertising (which brought in $3 billion this past quarter) and cloud storage (which hit $8.38 billion in Q2 of this year). Adding PromoteHQ – which has clients that include Overstock.com, Office Depot, and Kohl’s – indicates that Microsoft is strategizing about how to expand and undercut the competition quietly.

Until now, Microsoft has had to face Google as its primary advertising competitor. The acquisition hints at Microsoft’s ambition to go beyond search. Bloomberg estimated search would bring in about $7.9 billion in annual revenue for the fiscal year 2019, a drop in the bucket compared to Google’s $120 billion in annual ad sales. Earlier this year, Microsoft announced it was changing its ads name from Bing Ads to Microsoft Ads, which also implied that it had grander horizons beyond mere web search, which Google will almost certainly always dominate. Indeed, the PromoteHQ purchase is a way for Microsoft to go beyond search in its quest to court retailers – effectively providing a platform so that brands with e-commerce sites can run ads on their own storefronts.

Microsoft over the last few years has become a quietly growing alternative to the ever-growing Amazon behemoth, something that retailers squeamish to do business with Amazon would welcome. Even though Amazon Web Services has about one-third of the cloud market share, retailers have been inking long-term contracts with competitors like Microsoft to try to chip away at the e-commerce giant’s bottom line. Kroger, for example, has signed significant agreements with both Microsoft Azure and Google Cloud. With that, the grocery chain announced that it was working with Microsoft to build out in-store technology – including a connected store experience and digital shelving that would serve shoppers personalized ads. Walmart too has reportedly told vendors it wants them to stop using AWS.

There are other examples too. Walgreens also signed a long-term deal with Microsoft, as have Walmart and Gap.

“What Microsoft has done well over the last three to five years,” said Ray Wang, principal analyst at Constellation Research, “is [work] with retailers.” But what it’s been very weak on, he said, is advertising. These incremental moves over the last few months – the Microsoft Ads rebrand, as well as acquisitions like PromoteHQ – are setting the groundwork to work with retailers on multiple fronts, including advertising. “Every retailer feels they have a gun to their head from Google, Amazon, and Facebook,” Wang said. “There’s a unique opportunity for Microsoft to be in this space.” Of course, other software giants working with large companies are likely trying to follow suit, such as Salesforce, Adobe, and Oracle,” Wang added.

All of these announcements are piecemeal, but they do add up to a more significant strategy. Retailers want to rely as little on Amazon as possible while growing their e-commerce businesses, and Microsoft has laid the groundwork to offer solutions that are direct alternatives. Meanwhile, as Microsoft continues to make individual long-term deals with big retail companies, it puts it in the position to have future clients as it increases its advertising and software offerings.
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For retailers, forgoing Amazon could become an almost moral imperative. By doing business with them, said Wang, “you’re giving [Amazon] the ability to crush you.” Thus, if Microsoft were to continue to play to these fears – and focus on more retail-adjacent products like PromoteHQ – its business stands to grow even more.