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Alexa’s Moving into Your Next Apartment

9/20/2020

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Amazon has become a ubiquitous part of the modern world, but now it may even make its way into rental properties. Recently, Amazon unveiled its Alexa for Residential program. This program will make it easy for landlords to include Amazon and Alexa-powered devices in rental units across the country, including the Echo Dot and other products.

The idea is that Alexa’s smart speakers will be available from day one in rental properties. Even before renters move in, Alexa will be able to help with self-guided tours by providing information about square footage, monthly rent, and more. Renters can link their Amazon accounts to the speaker to access all of Alexa’s features. Once a renter moves out, property managers can reset the speakers without removing their connections to existing smart-home devices.

Amazon has taken numerous steps to ensure its position as the default smart home platform, viewing itself as a utility like lights and plumbing. In 2018, the homebuilding company Lennar began including Alexa and smart locks in its new builds. Amazon has also created partnerships with hotels and college dorms to bring its devices into these spaces. By doing this, Amazon places itself at the front of the pack and makes it more difficult for its competitors – Google Assistant and Siri – to claim their part of the spotlight.

On the other hand, re-using smart assistants that other people have used creates privacy concerns. Amazon addressed these concerns by saying that property managers cannot access customer data. Renters do not have to worry about their landlords listening in on them. By default, voice recordings are deleted daily and are inaccessible to human reviewers. If a renter links their Amazon account to a rental Alexa, they will have access to the platform’s full suite of privacy features.
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The moves by Amazon to bring it into more spaces as a service will likely help grow the already-impressive market lead that Alexa has over the competition, especially given the partnerships Amazon has formed with companies like Iotas, Stratis IoT, and Sentient Property Services. Amazon will also be opening up the potential for partnerships with more companies.

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    Author

    Rick Richardson, CPA, CITP, CGMA

    Rick is the editor of the weekly newsletter, Technology This Week. You can subscribe to it by visiting the website.

    Rick is also the Managing Partner of Richardson Media & Technologies, LLC. Prior to forming his current company, he had a 28-year career in technology with Ernst & Young, the last twelve years of which he served as National Director of Technology.

    Mr. Richardson has been named to the "Technology 100"- the annual honors list of the 100 key achievers in technology in America. He has also been honored by the American Institute of CPAs with two Lifetime Achievement awards and a Special Career Recognition Award for his contributions to the profession in the field of technology.

    In 2012, Rick was inducted into the Accounting Hall of Fame by CPA Practice Advisor Magazine. He has also been named to the 100 most influential individuals in the accounting profession in America by Accounting Today magazine.

    In 2017, Rick was inducted as a Marquis Who’s Who Lifetime Achiever, a registry of professionals who have excelled in their fields for many years and achieved greatness in their industry.

    He is a sought after speaker around the world, providing his annual forecast of future technology trends to thousands of business executives, professionals, community leaders, educators and students.

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