Why it matters. As generative AI has swept the globe, artists have had a difficult time adapting to it. While some view it as a useful tool, others see it as a threat to jobs and a kind of thievery.
Adobe wants to address two obstacles that are preventing business usage of the technology with Firefly: worries about copyright issues and the absence of professional-grade tools.
- On top of Adobe's extensive font library, the initial Firefly model provides both a text-to-image engine and the ability to create visual text effects.
- Besides pictures from Adobe Stock, the model was trained on pictures that were in the public domain or distributed under an open license.
- Although Adobe hopes to incorporate Firefly into its family of creative tools, starting with Adobe Express, Photoshop, and Illustrator and the Adobe Experience Cloud, it is initially only available in beta form on the web.
A few of artists who embrace technology the most are already using generative AI in their creations, including some whose work has been on show in a San Francisco gallery.
Stable Diffusion has been sued by Getty Images, which claims that their engine was inappropriately trained on copyrighted images.
Training the AI system on stock imagery offers Adobe a couple of advantages for avoiding intellectual property infringement.
- Compared to search engines that are trained on content from throughout the Web, Adobe has more rights and control over images from its Adobe Stock database.
- Brand names and logos, as well as other forms of copyrighted content, are frequently absent from stock pictures.