More importantly: Google loves AMP.
That means if you want to rank well for mobile users, you'd better adopt AMP technology. Otherwise, your competitors are likely to top you in the search engine results pages.
A Brief Background. AMP is an open-source project that any web developer can use to create a rich experience for mobile users.
In the beginning, AMP started off as a technology designed primarily for "news" sites. If you go to your mobile device right now and Google any search term related to current events (the name of one of the presidential candidates, for example), you'll see AMP results at the very top of the results.
Although AMP still supports news articles, it's expanding to support other types of content. E-commerce sites and other non-news pages are working their way into the AMP scene.
Adding AMP to Your Site. Are you using WordPress? If so, then adding AMP to your site is as easy as installing a plugin.
One of the most popular plug-ins is offered by Automattic. That's the same company that manages WordPress itself, so it's a good first option if you're looking to implement AMP technology.
Best of all: the plugin is free.
As of this writing, the AMP plugin has been installed more than 80,000 times and has a 3.8/5 rating on the WordPress plugin site.
If you have a website that doesn't use any content management system, and you still want AMP support, then you're going to have to get your hands dirty with some coding. Either that or you'll need to outsource the job to a professional developer.
Get Started Now. It's the Mobile Era of the Information Age. That means you should do everything you can to ensure that your site is mobile-friendly. One way to do that is with the use of AMP technology. If you would like to learn more about AMP, you can watch a video covering everything you need to know on YouTube.